ALTER EGOClothing Alterations

Brunswick West
36 Grantham Street
Brunswick West VIC 3055
(03) 9005 7667
Collingwood / Fitzroy
410 Smith Street
Collingwood VIC 3066
(03) 9996 8755

hello@youralterego.com.au

Transform your wardrobe, transform yourself

We’re not your typical in-and-out alterations shop. Bring us the clothes that don’t quite feel like you, from a quick hem to a complete rework, and our team will help you look your absolute best (and enjoy the visit while you’re here).

From minor tweaks to major overhauls, we handle it all with flair and care.

Because you deserve a fit that’s unapologetically you.

How it works:For alterations

From oversized to customised, we make it easy.

  1. Come in with the clothes that need altering.

    Bring the shoes or undergarments you’ll wear with them, so we can get the fit just right.

  2. Try it on and get a quote.

    We’ll pin it on you, talk through the options and give you a price before any work starts. Got a deadline? Tell us now.

  3. Leave it with our transformation experts.

    We’ll let you know when to expect it, and whether we need you back for another fitting.

  4. Get a friendly text when it’s ready!

    Try it on when you collect, so we can make sure you love it.

Prefer to measure and pin at home? That’s fine too. Bring it in and we’ll check your markings with you.

How it works:For repairs

We’ll fix almost any damage from accidents or everyday wear and tear. You may be pleasantly surprised by what’s possible.

  1. Come in, show us the damage and get a quote.

    Bring the whole garment. A broken zip, torn pocket or split seam often has more than one fix.

  2. Leave it with our repair experts.

    We’ll tell you how the repair will look before we start, including whether a patch or stitching will show.

  3. Get a friendly text when it’s ready!
More about repairs and mending

Express serviceNeed it in a hurry?

Today, tomorrow or by the weekend: call us and we’ll do everything we can to make it happen.

Most simple jobs are ready in 3–5 days, and more complex work in 1–2 weeks. In a rush? Express options are available for an extra fee.

Express rates are 30% for same-day, 20% for next-day and 10% for two-day work, or 40% for same-day and 30% for next-day on Saturdays. Express depends on how busy we are, so we’ll confirm it and your pickup time before we start.

A sewing machine stitching herringbone fabric

Our 100% promise

Alter Ego stands by the quality of our expertise and workmanship.

You’ve got high standards, and so do we. If you’re not 100% happy with our work, bring it back and we’ll make any reasonable adjustments for free.*

*Doesn’t apply if we did exactly what you asked, or if you simply change your mind. The promise lasts one month from the date of pickup, and it’s on top of your rights under Australian Consumer Law.

Why alterations matter

Everyone’s body is unique, and off-the-rack clothes rarely fit just right. A good alteration makes your clothes more comfortable, more flattering and more you.

Fit and comfort

Clothes come in sizes; people don’t. Adjusting a hem, waist or sleeve can turn something you put up with into something you love wearing.

Express your style

Turn a vintage find into a statement piece, or tweak something new until it feels like yours. Restyling is a great way to build a wardrobe that stands out.

More affordable than new

Altering what you already own often costs less than buying new, and keeps your favourites in rotation for years. We always quote first, so you can decide.

Embrace sustainability

Making clothes last longer means less waste and fewer new resources. It’s one of the easiest steps towards a greener wardrobe.

Heritage and sentimental value

Some clothes carry memories. We can modernise and preserve them, so you can keep wearing them for years to come.

Quality maintenance

Small repairs protect your investment in good clothing. A loose seam or worn pocket fixed today can save the whole garment tomorrow.

Why choose Alter Ego?

We blend traditional craft with fresh ideas to give you clothes that fit you and your style. Our job is to make you look and feel great, and to make the visit a pleasure.

A conversation before the first stitch

There’s usually more than one way to alter a garment. We’ll talk through the fit you want and the options, like keeping a lining, pleats or an original jeans hem, before you agree to anything.

Craft you can see

From a crisp trouser hem to a bridal bustle, we take pride in the details. If a change isn’t right for a garment, we’ll tell you honestly and suggest what will work.

Testimonials

Kind words from our wonderful customers.

  • A strapless mini dress with a lace bodice, made from a wedding gown

    Wonderful service, the team did a beautiful job creating a mini dress from an old wedding gown.

    Georgia L. · Google review
  • Vintage Levi’s jeans after hemming, worn with flat shoes

    I just got three pairs of pants back from Alter Ego, not only were they two days early, but then have been hemmed to perfection. One of the pairs included vintage Levi’s, I was hesitant that they would be hemmed too short (due to past bad experiences at other tailors) but the lady who helped me listened and they did a perfect job. I also took two pairs of Henne pants - they’re all perfect. Thank you!

    Jill D. · Google review
  • An orange jumper with a new white collar

    Amazing outcome for a challenging refresh of my two favourite tired jumpers. Entirely new collar sets replaced using choice fabrics. Now like new! Fantastic skills, great attention to details and some artistic flair to keep with the original design and style. Couldn’t be happier. Thanks team

    Manny V. · Google review
  • Selvedge denim jeans with a cuffed hem

    Had my pants taken up. They were so quick, professional and affordable! Matched the existing thread perfectly. Also suggested slightly different length than the one I first thought and they are 100% right. Pants look great.

    Jeremy S. · Google review
  • The hem of a pair of olive trousers

    Almost straight opposite The Salvos in Smith Street, Alter Ego is now our go-to alterations provider. We love supporting the environmental policy of recycle, repair and repurpose so, buying quality clothes from op shops, having quality alterations done, and supporting 2 local shops at the same time fits the bill. Alter Ego is fabulous.

    Greg F. · Google review
  • A leather bag with a repaired zip

    I had a flight at 2pm and came in at 9 the same morning to pick up a bag, only to find out there was a mix up and my bag was still at the repair store The man at the counter wanting me to get the bag in time literally ran to the repair store and came back 30 minutes later with it fixed Really can appreciate somewhere that goes above and beyond

    Felix · Google review
  • A repaired black leather glove

    5 star service. The job was done on time. Expert work.

    Adam E. · Google review
  • The inside of an altered grey jacket

    Great alterations and the team there were super helpful and offered some great advice!

    Anna L. · Google review

“Alter Ego alterations saved us from a worse case scenario on the night of my daughter’s formal with a broken zip situation. So happy you have moved to our neighbourhood and thanks so much for your efforts!”

Rosalie F.

“Great service, great prices, the most friendly service. Highly recommended.”

David H.
Careful garment work at a Singer sewing machine

About us

At Alter Ego, every stitch tells a story of transformation and tradition. We’re a mother–daughter team who love changing the way people look and feel in their clothes.

Kim, the matriarch of Alter Ego, brings deep expertise in needlework, while her daughter Nicole adds a modern touch with fresh techniques. Together they put care and precision into every garment, because the right fit doesn’t just improve your clothes. It lifts your confidence too.

Their craft is an art form: turning what you wear into a true expression of you. Your Alter Ego.

Meet Nicole and the team in Brunswick West

Leave it to us — don’t risk DIY regret!

We get the appeal of doing it yourself, but an uneven hem, a twisted seam or a cut made too short can be hard to undo. Before you reach for the scissors, bring it in.

We can rework whole garments, take on complex changes and give you tips on caring for your clothes, so every alteration works with the garment’s original look and feel.

Get in touch

Two shops, no appointment needed. Bring your clothes, your ideas and your questions.

Brunswick West

36 Grantham Street
Brunswick West VIC 3055
(03) 9005 7667

Find us on Grantham Street opposite Coles Union Square, and grab a pastry next door at Village Bakery while you’re here.

Opening hours

Monday–Friday
9am–5pm
Saturday
10am–4pm
Sunday
Closed

Collingwood / Fitzroy

410 Smith Street
Collingwood VIC 3066
(03) 9996 8755

Find us on busy Smith Street, opposite the Macpac Outlet Store and Dan Murphy’s, right where Collingwood meets Fitzroy.

Opening hours

Monday–Friday
9am–5pm
Saturday
10am–3pm
Sunday
Closed

Prefer to write? Email hello@youralterego.com.au or ask for a quote.

Regular hours checked against Google Maps on 12 September 2026. For public holidays or a special trip, check your shop’s latest hours on Google Maps.

Find your local Alter Ego